SAMSUNG
Galaxy for the Planet is the platform behind initiatives like Ocean Mode, built around Samsung’s sustainability vision for 2030 and bringing teams around the world together to create a more sustainable future.
Their team asked us to bring that bigger vision to life, showing the progress already being made, the ambitions ahead and the people making it all happen.
Their team asked us to bring that bigger vision to life, showing the progress already being made, the ambitions ahead and the people making it all happen.
THE IDEA
We told the story of how using Galaxy to take photos underwater turns your phone into a coral-mapping tool and put the sustainability team at the center of the story.
Employees from across Samsung shared what they’ve achieved, what they’re working toward next and how their work contributes to the bigger goal, all speaking with one voice and moving in the same direction. Literally.
Employees from across Samsung shared what they’ve achieved, what they’re working toward next and how their work contributes to the bigger goal, all speaking with one voice and moving in the same direction. Literally.
Roles: Art Direction, Design, Creative Direction
Tools: Photoshop, Illustrator, Indesign, Kling, Seedance
Executive Creative Directors: Isidoro Debellis & Eduardo Tavares
Associate Creative Director (Art): Shaun P
Associate Creative Director (Copy): Richard Tavares
Designers: Shaun P & Rafaela Nishimura
EVP, Acount: Nicholas Nelson
Project Manager: Amelia Hess
SAMSUNG OCEAN MODE
Ocean Mode is the largest initiative under the Galaxy for the Planet platform, turning Galaxy smartphone cameras into tools for coral reef conservation and putting this technology in the hands of millions of people in coastal communities around the world.
Galaxy for the Planet - Global film
The global film brings Samsung’s sustainability efforts to life, showcasing the people, ideas, and actions driving progress worldwide.
The global film brings Samsung’s sustainability efforts to life, showcasing the people, ideas, and actions driving progress worldwide.