PROACTIV CLEAN
The skincare brand, Proactiv, wanted to launch an activation for their new 3-step skincare routine, Proactiv Clean. They needed a way to launch their new product in a fun and interactive way. The main issue was, to target Gen Z to come out to this event. I was a part of the team that designed the assets that brought this to life.
THE IDEA
We came up with a pop-up event that was not just about the product, but about the people themselves. The event gave people a space to express themselves through micro activities such as writing affirmations in chalk on a board and getting pictures printed right in front of them with their new products and gear. It was a space not only to show off Proactiv Clean, but it became a meeting place for others to connect on their journey.
Roles: Designer
Tools: Photoshop, Illustrator, Indesign
Creative Director: Tyler Seecof
Art Director: Tyisha Kelman & Samantha Karasinski
Designer: Shaun P
Copywriter: Isabella Bahm
Project Manager: August Enzer & Alexa FLecca
