HYLAND'S NATURALS
In honor of Period Action Day, Hyland hosted a health-conscious fast-food-style pop-up to promote their new line of women’s wellness products. They aimed to shed light on women's wellness in a healthy way while creating a unique experience for attendees to enjoy.
THE IDEA
We conceived a cafe activation with Hyland at the forefront. Cafes serve as social hubs where people engage in casual outings. Our setup included designed booths and stands showcasing Hyland's products, complemented by creative photo opportunities centered around various symptoms experienced during a woman's period. The themed food offerings further reinforced a healthy lifestyle while satisfying cravings. We transformed the entire cafe, including its decor and menu, to align with the theme seamlessly.
Roles: Designer, Concept Design, Brand Identity
Tools: Photoshop, Illustrator, Indesign
Creative Director: Laura Touysinhthiphonexay
Art Director: Tyisha Kellman
Designer: Shaun P
Junior Designer: Justine Sanborn
Copywriter: Amy Silvestri
Project Manager: Bridget Randazzo
EARLY CONCEPTS
THE RESULTS
