DICK'S SPORTING GOODS
At my previous agency, I worked on a project for DICK'S Sporting Goods' winter campaign with a tight-knit team. With DICK'S recent emphasis on family values, our goal was clear: create a campaign that felt like home. We dug deep into what families love, working tirelessly to infuse warmth and inclusivity into every detail. Through late nights and brainstorming sessions, we poured our hearts into crafting connections, not just selling products. The result? A campaign that surpassed expectations, resonating deeply with families and revitalizing DICK'S brand story.
THE IDEA
Our adventure began by breathing life into ideas through storyboards and style guides. I played a pivotal role in crafting deck layouts, guiding casting decisions, and infusing each commercial segment with vibrant transitions and music. With a focus on family, we carefully selected diverse models and styled them with upbeat energy, echoing DSG's friendly spirit. Through collaboration and attention to detail, we transformed concepts into a captivating commercial that resonated with audiences everywhere.
Roles: Design, Production, Art Direction, Music Direction
Tools: Photoshop, Illustrator, Indesign, After Effects, Ableton
Creative Director: Zamantha Cadden & Brian Franks
Designer & Art Direction: Shaun P, Sarah Avino & Zamantha Cadden
Casting & Storyboard: Shaun P, Sarah Avino, Brian Franks & Zamantha Cadden
Music Director: Shaun P & Brian Franks
Project Manager: Marty Eisenbrandt
ANIMATIONS + UI DESIGN
CUSTOM TYPEFACE
CASTING + PROP DIRECTION
