BRYN MILL
When the founders of Bryn Mill approached me, they entrusted me with an exciting task: building their brand identity from the ground up. Bryn Mill specializes in crafting backpacks tailored for commuters and modern office workers. They aim to offer a premium product that seamlessly integrates into the busy lifestyles of today's professionals, while also infusing it with a unique personality that sets it apart from the rest.
Roles: Brand Identity Design, Logo Design, Concept Design, Art Direction, Creative Direction
Tools: Photoshop, Illustrator, Indesign, Webflow
Art Director & Creative Director: Shaun P
Designer: Shaun P
Copywriter: Justin Lin
THE PROCESS
THE PACKAGING DESIGN
THE MARKETING DESIGN
I was asked to "reveal" the bag without "revealing the bag". This was to build up anticipation in a fun way. The challenge was how do you "reveal" something that you technically can't show. I came up with the idea of designing a friendly outline of the actual bag. And using that as the basis for all visuals For the "Big Reveal" before sales the following year.
OTHER DESIGN CONCEPTS
